Gypsy Love UT Boho Midi

nicorn Tears 2017

This era represents the quintessential "Early Days" of Spell, heavily inspired by pure festival culture, wanderlust, and raw bohemian spirit.

The "Gypsy Love" print is a legendary milestone in the history of Spell & The Gypsy Collective (now known simply as Spell). For die-hard "Spell Angels" and vintage boho collectors, this print is the ultimate holy grail.

Because the print is so deeply embedded in the brand's DNA, it has crossed two distinct eras:

• The 2012 Original Debut: It first stole hearts in the ultra-rare Never Never Land collection in 2012. Pieces from this era (like the famous bells and original blouses) are incredibly scarce.

• The 2017 Return (Unicorn Tears): Recognizing its cult status, Spell brought the print back in 2017 for a highly anticipated capsule drop appropriately named Unicorn Tears. This drop gave collectors another chance to own the historic print, adapted into stunning modern silhouettes like the Gypsy Love UT Boho Midi.

Before Gypsy Love, early Spell pieces relied heavily on sourced fabrics and foundational boho aesthetics. Gypsy Love changed everything: it was the very first original, hand-drawn print created by the brand's co-founder, Isabella Briedis. It set the blueprint for the intricate, vintage-inspired floral and paisley motifs that defined the global bohemian fashion movement of the 2010s.

The absolute "unicorn" piece in the world of bohemian fashion. Because these pieces are no longer in production, the secondary market for original Gypsy Love items is highly competitive. Finding a piece in the Indigo colorway in excellent vintage condition is rare. For collectors, it isn't just a beautiful article of clothing—it is a piece of wearable fashion history from the golden era of Byron Bay bohemian design.